Financial service leaders need to reimagine customer journeys. They need to move away from delivering mediocre services to creating memorable experiences at every customer touchpoint. The transition to digital engagement provides innovative opportunities for growth.
The report is based on primary research with Australia’s financial service providers. It reviews the current CX practices, the challenges faced and the growth and innovation opportunities for 2022.
The report aims to help Chief Executive Officers (CEO), Chief Experience Officers (CXO), Chief Marketing Officers (CMO), Chief Operating Officers (COO), Chief Information Officers (CIO) and business leaders in the financial services industry like yourself develop a strategic roadmap to deliver a great customer experience.