Customer feedback is one of the most critical aspects of any experience program, underscoring the importance of sophisticated approaches to data collection. Unfortunately, the process of collecting, understanding and acting on customer feedback has traditionally been time-consuming. Not to mention, feedback can be inconsistent or incomplete. So where do you start?
Leveraging our expertise in gaining actionable insights that drive contact centre performance, we’ve compiled our tried and tested tips on how to start, and successfully implement your customer feedback program. More importantly, they can help you demonstrate an understanding of your customer’s specific needs and circumstances, and that you’ll adapt the experience accordingly.